PUMA
Spatial identity at global scale
Our goal was to express movement, edge and boldness, using geometry, light and a strong brand color language.
I personally designed the spatial identity and carried it through the entire design process.
Arrive
Each store is anchored by a red back wall, a focal point that draws people through the space.
Up close
Wall and ceiling panels fold around the building’s own structure. Red and white panels with mirrors open up small spaces, simply and at low cost.


Around the world
One identity, adapted to every building, from a historic façade in Georgetown to a corner in Antwerp. 26 stores · North America, Europe and Asia









