Ena Yang

Ena Yang. Brand experience at the scale of thousands, designed for the people inside them.

Craft

Food & Beverage · Retail · Residential · Aviation

Starbucks Coffee Company: University Village Main, on the Craft page
University Village Main at night: a lit canopy over the patio, string lights and a line-drawn mural across the façade.

Starbucks Coffee CompanyFood & BeverageLocal character and craft, across U.S. licensed and company-operated stores and Global Growth Concepts.

PUMA, on the Craft page
PUMA Chicago: a red wall with the leaping-cat logo, white shelves and a tall glass storefront.

PUMARetailSpatial identity at scale: 26 stores across North America, Europe and Asia

The Hollywood, on the Craft page
The Hollywood at dusk: a wood-composite and glass façade with lit balconies.

The HollywoodResidentialA 54-unit courtyard building in Los Angeles, completed in 2008

Hawker 4000, on the Craft page
The Hawker 4000 cabin drawn in section, inside a circle: two white club seats facing each other under curved overhead panels.

Hawker 4000AviationAn interior prototype for one of the first super-midsize business jets, built on innovation, legacy and quality

University Village Main · Seattle

Scale

Localization · Innovation · Transformation · Rebranding

Localization at scale, on the Scale page Starbucks Bellevue Square from the mall: a lit siren sign on a wood column, a slatted screen, the bar beyond and the stained glass on the right.
Localization at scale550+new and renovated company-operated stores a year in the U.S. West
Innovation at scale: Starbucks Pickup, on the Scale page Starbucks Pickup at Penn Plaza: a deep green fluted counter on a pale mosaic floor, between curved wood walls.
Innovation at scale50stores in the first Pickup rollout, across North America
Transformation at scale: the Los Angeles Uplift, on the Scale page 3rd Street Promenade after its uplift: dark blue panelling, star-shaped chandeliers and a long bar table.
Transformation at scale100+coffeehouses in Los Angeles, one of the first two Uplift pilots
Rebranding at scale: Santander, on the Scale page Santander Select: a red wall panel, white desk and seating in a flagship branch.
Rebranding at scale700+Sovereign Bank branches rebranded as Santander

Localization at scale · Starbucks Bellevue Square

Ena, plus artificial intelligence, plus intelligence augmentation, together make Enaia.

AI implementation, designed for human capability.

Retail Portfolio Intelligence · an original concept by Enaia Studio · fictional data

Two AI concepts for store development, built with fictional data.

About

My sweet spot is where narrative meets spatial design, where culture meets brand. I lead with purpose, craft and systems thinking, designing not just spaces but the frameworks that shape how design influences business and culture.

Ena Yang

People

When you develop people to the best of their abilities, they become the best version of themselves.

Culture

With the right people and the right mindset, the right culture develops: one where a strong team grows.

Results

The Los Angeles Uplift pilot set a target of 100 coffeehouses. We designed 103.